Active Ingredient

Rachel Jacobs, Matt Watkins






What Are We?

I AM AI is the umbrella name for the joint activities of Active Ingredient - a digital arts company and AI Design - a commercial web design and development company. We felt it necessary to bring together the full scope of our work and skills base in one place on the web. Therefore this website is an introduction to all the work we have done as artists, technologists, innovaters, researchers, designers...and thinkers... CUSTOMISED DESIGN, ONLINE PROJECTS AND WEBSTREAMING

We offer online interactive media projects, web design, interface design, online games design, consultancy, e-marketing solutions, live audio and video streaming services. We specialise in bespoke web solutions that generate interest and develop client bases.

Our expertise lie in conceptualising designs to fit in with a company's branding and image or create brand new identities for companies. Partnered with effective content management systems, e-commerce solutions and online marketing skills, we are able to deliver unique web solutions that are robust in functionality, updateable and flexible to allow for future developments. So, whatever your online requirement is...get in touch with us for a service that involves a full consultation, design and development of internet projects, with additional multi-media elements, implementation and testing, hosting deals and online marketing.

ARTWORK, PARTICIPATORY PROJECTS AND INNOVATIVE RESEARCH We have been working within the arts sector as Active Ingredient for the past 8 years. We have created large-scale installations, web based work and facilitated a wide range of projects. Although we are based in Nottingham, UK we have been found working in various spaces and venues across England, including a national tour of Chemical Garden and collaborating internationally via the web. Active Ingredient also set up and runs Moon Radio WebTV, an online broadcasting channel that has been streaming live work onto the Internet over the past 4 years.

We are soon going to launch Moon Radio MyTV which will allow any user anywhere in the world to stream their own content. For more details go to: Moon Radio WebTV


website: documentation of previous work online at:

Chemical Garden

The development of a web streaming channel and a new web streaming interface with a 48 hour schedule: